Live Music Market: 32% of Growth to Originate from APAC | Research Insights Highlight Growing Preference for Purchasing Tickets Using Mobile Applications as Key Driver | Industry Revenue Worldwide from 2020 to 2025 |

NEW YORK, March 10, 2022 /PRNewswire/ — The Live Music Market value is set to grow by USD 2.83 billion, progressing at a CAGR of 6% from 2020 to 2025, as per the latest report by Technavio.

Growing preference for purchasing tickets using mobile applications coupled with an increase in service offerings by event organizers will drive the market. However, privacy and security concerns over online ticket booking platforms can hamper the growth of the market during the next few years.

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Growing Preference for Purchasing Tickets Using Mobile Applications Coupled with Increase in Service Offerings by Event Organizers to Drive the Market Growth

The rising popularity of mobile apps is inducing service providers to develop mobile applications to provide ease of access and better convenience to customers. With the rise in live events and concerts, a large number of event organizers are focusing on collaborating with online and offline ticket providers to enhance their customer reach. The growing usage of mobile devices and mobile applications has made it extremely convenient for individuals to book tickets as these apps also provide easy payment options and enable customers to select suitable seats.

Moreover, focused on increasing customer satisfaction and revenue, event organizers in the live music market are on the lookout for innovative methods such as offering tickets with accommodation and merchandise. Vendors offer early-bird discounts, free beverages, complimentary food, and providing goodies for kids. This will attract a large number of customers to book tickets online, which will fuel the growth of the live music market. 

Privacy and Security Concerns Over Online Ticket Booking Platforms to Challenge the Market Growth

With the growth in online platforms and applications, the threat of phishing has increased. To target the right audience with customized offerings, service providers track cookies to collect data related to customers’ preferences. They use this data to reach out and interact with their customers. They access information on customer profiling, customer behavior, and data mining. The indiscriminate use of this data can infringe on customer privacy. Location-based services also come under the purview of privacy concerns because offering such services to customers requires geo-based information. 

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Regional Analysis & Forecasts

32% of the market’s growth will originate from APAC during the forecast period. Japan, Australia, and India are the key markets for live music in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The steady rise in the number of concerts and events will facilitate the live music market growth in APAC over the forecast period.

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Major Live Music Companies:

  • Ace Ticket Worldwide Inc.
  • Alliance Tickets
  • Bassett Events
  • Berkeley City Club
  • Brown Paper Tickets LLC
  • Cvent Inc.
  • Eventbrite Inc.
  • RazorGator LLC
  • Steinway Inc.
  • Ticketmaster Entertainment Inc.

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Live Music Market Landscape Outlook (Revenue, USD bn, 2020-2025)

  • Tickets – size and forecast 2020-2025
  • Sponsorship – size and forecast 2020-2025
  • Merchandising – size and forecast 2020-2025

Live Music Market Sizing Outlook (Revenue, USD bn, 2020-2025)

  • Pop – size and forecast 2020-2025
  • Rock – size and forecast 2020-2025
  • Hip-hop – size and forecast 2020-2025
  • EDM – size and forecast 2020-2025
  • Others – size and forecast 2020-2025

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Live Music Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 2.83 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 32%

Key consumer countries

US, Germany, UK, Canada, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Ace Ticket Worldwide Inc., Alliance Tickets, Bassett Events, Berkeley City Club, Brown Paper Tickets LLC, Cvent Inc., Eventbrite Inc., RazorGator LLC, Steinway Inc., and Ticketmaster Entertainment Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1. Executive Summary                                           

2. Market Landscape                                             

                2.1 Market ecosystem                             

                                Exhibit 01:  Parent market        

                                Exhibit 02:  Market characteristics         

                2.2 Value chain analysis                           

                                Exhibit 03:  Value chain analysis – Specialized consumer services             

                                2.2.1 Inputs     

                                2.2.2 Operations           

                                       Pitching and profiling

                                       Resourcing and communicating

                                       Delivery and support

                                       Connecting and innovating

                                2.2.3Marketing and sales          

                                Support activities          


3. Market Sizing                                       

                3.1     Market definition                            

                                Exhibit 04:  Offerings of vendors included in the market definition          

                3.2     Market segment analysis                             

                                Exhibit 05:  Market segments  

                3.3     Market size 2020                             

                3.4     Market outlook: Forecast for 2020 – 2025                              

                                Exhibit 06:  Global – Market size and forecast 2020 – 2025 ($ billion)       

                                Exhibit 07:  Global market: Year-over-year growth 2019 – 2024 (%)         

4. Five Forces Analysis                                          

                4.1 Five Forces Summary                        

                                Exhibit 08: Five forces analysis 2019 & 2024       

                4.2 Bargaining power of buyers                           

                                Exhibit 09:  Bargaining power of buyers              

                4.3 Bargaining power of suppliers                       

                                Exhibit 10:  Bargaining power of suppliers          

                4.4 Threat of new entrants                    

                                Exhibit 11:  Threat of new entrants       

                4.5 Threat of substitutes                         

                                Exhibit 12:  Threat of substitutes           

                4.6 Threat of rivalry                   

                                Exhibit 13:  Threat of rivalry      

                4.7 Market condition                

                                Exhibit 14: Market condition – Five forces 2020

5. Market Segmentation by Revenue                                             

                5.1 Market segments               

                The segments covered in this chapter are:       

  • Tickets      
  • Sponsorship           
  • Merchandising      

The two segments have been ranked based on their market share in 2020. The tickets constituted the largest segment in 2020, while the smallest segment was merchandising

                                Exhibit 15: Revenue – Market share 2020-2025 (%)        

                5.2 Comparison by Revenue                

                                Exhibit 16: Comparison by Revenue     

                5.3 Tickets- Market size and forecast 2020-2025                           

                                Exhibit 17:  Tickets – Market size and forecast 2020-2025 ($ million)       

                                Exhibit 18:  Tickets – Year-over-year growth 2020-2025 (%)        

                5.4 Sponsorship – Market size and forecast 2020-2025                

                                Exhibit 19: Sponsorship   – Market size and forecast 2020-2025 ($ million)           

                                Exhibit 20: Sponsorship – Year-over-year growth 2020-2025 (%)

                5.5 Merchandising – Market size and forecast 2020-2025                           

                                Exhibit 21: Merchandising   – Market size and forecast 2020-2025 ($ million)      

                                Exhibit 22: Merchandising – Year-over-year growth 2020-2025 (%)          

                5.6 Market opportunity by Revenue                  

                                Exhibit 23: Market opportunity by Revenue      

6. Market Segmentation by Genre                                  

                6.1 Market segments               

                The segments covered in this chapter are:       

  • Pop            
  • Rock           
  • Hip-hop    
  • EDM           
  • Others      

The two segments have been ranked based on their market share in 2020. Pop constituted the largest segment in 2020, while the smallest segment was Others             

                                Exhibit 24: Genre – Market share 2020-2025 (%)              

                6.2 Comparison by Genre                       

                                Exhibit 25: Comparison by Genre           

                6.3 Pop- Market size and forecast 2020-2025                 

                                Exhibit 26:  Pop – Market size and forecast 2020-2025 ($ million)             

                                Exhibit 27:  Pop – Year-over-year growth 2020-2025 (%)              

                6.4 Rock – Market size and forecast 2020-2025                               

                                Exhibit 28: Rock   – Market size and forecast 2020-2025 ($ million)          

                                Exhibit 29: Rock – Year-over-year growth 2020-2025 (%)              

                6.5 Hip Hop – Market size and forecast 2020-2025                         

                                Exhibit 30: Hip Hop   – Market size and forecast 2020-2025 ($ million)    

                                Exhibit 31: Hip Hop – Year-over-year growth 2020-2025 (%)       

                6.6 EDM – Market size and forecast 2020-2025                               

                                Exhibit 32: EDM   – Market size and forecast 2020-2025 ($ million)          

                                Exhibit 33: EDM – Year-over-year growth 2020-2025 (%)              

                6.7 Others – Market size and forecast 2020-2025                           

                                Exhibit 34: Others   – Market size and forecast 2020-2025 ($ million)      

                                Exhibit 35: Others – Year-over-year growth 2020-2025 (%)          

                6.8 Market opportunity by Revenue                  

                                Exhibit 36: Market opportunity by Revenue      

7. Customer landscape                                         

                                Exhibit 37: Customer landscape              

8. Geographic Landscape                                     

                8.1 Geographic segmentation               

                The regions covered in the report are:              

  • North America       
  • Europe      
  • APAC         
  • South America       
  • MEA           

North America ranked first as the largest market globally, while MEA accounted for the smallest market share in 2020     

                                Exhibit 38: Market share by geography 2020-2025 (%)

                8.2 Geographic comparison                   

                                Exhibit 39: Geographic comparison       

                8.3 North America – Market size and forecast 2020-2025                          

                                Exhibit 40: North America– Market size and forecast 2020-2025 ($ million)          

                                Exhibit 41:  North America – Year-over-year growth 2020-2025 (%)         

                8.4 Europe – Market size and forecast 2020-2025                          

                                Exhibit 42: Europe – Market size and forecast 2020-2025 ($ million)       

                                Exhibit 43:  Europe – Year-over-year growth 2020-2025 (%)        

                8.5 APAC – Market size and forecast 2020-2025                             

                                Exhibit 44:  APAC – Market size and forecast 2020-2025 ($ million)          

                                Exhibit 45: APAC- Year-over-year growth 2020-2025 (%)              

                8.6     South America – Market size and forecast 2019-2024                        

                                Exhibit 46: South America – Market size and forecast 2019-2024 ($ billion)          

                                Exhibit 47: South America Year-over-year growth 2020-2024 (%)             

                8.7     MEA – Market size and forecast 2019-2024                           

                                Exhibit 48:   MEA – Market size and forecast 2019-2024 ($ billion)            

                                Exhibit 49:  MEA – Year-over-year growth 2020-2024 (%)             

                8.8 Key leading countries                        

                                Exhibit 50: Key leading countries            

                8.9 Market opportunity by geography               

                                Exhibit 51: Market opportunity by geography ($ million)              

9. Drivers, Challenges, and Trends                                   

                9.1 Market drivers                     

                                9.1.1    Increased popularity of live events          

                                9.1.2    Growing affordability for high-priced event tickets           

                                9.1.3    Increased use of mobile apps     

                9.2     Market challenges                          

                                9.2.1    Privacy and security concerns over online ticket booking platforms           

                                9.2.2    Growing popularity of music-on-demand             

                                9.2.3    Short life cycle of entertainment services             

                                Exhibit 52:  Impact of drivers and challenges     

                9.3     Market trends                  

                                9.3.1    Analyzing consumer behavior via mobile ticketing app    

                                9.3.2    Evolution of mobile ticket sales 

                                9.3.3    Increase in service offerings       

10. Vendor Landscape                                           

                10.1 Overview                             

                                Exhibit 53: Vendor landscape  

                10.2 Landscape disruption                      

                                The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.               

                                Exhibit 54: Landscape disruption            

                                Exhibit 55: Industry risks            

11. Vendor Analysis                               

                11.1 Vendors covered                              

                                Exhibit 56: Vendors covered    

                11.2 Market positioning of vendors                    

                                Exhibit 57: Market positioning of vendors          

                11.3 Ace Ticket Worldwide Inc.                           

                                Exhibit 58:  Ace Ticket Worldwide Inc. – Overview          

                                Exhibit 59:  Ace Ticket Worldwide Inc. – Product and service      

                                Exhibit 60:  Ace Ticket Worldwide Inc. – Key offerings   

                11.4 Alliance Tickets                

                                Exhibit 61:  Alliance Tickets – Overview

                                Exhibit 62:  Alliance Tickets – Product and service           

                                Exhibit 63:  Alliance Tickets – Key offerings        

                11.5 Bassett Events                  

                                Exhibit 64:  Bassett Events – Overview 

                                Exhibit 65:  Bassett Events – Product and service             

                                Exhibit 66:  Bassett Events – Key offerings          

                11.6 Berkeley City Club                           

                                Exhibit 67:  Berkeley City Club – Overview          

                                Exhibit 68:  Berkeley City Club – Product and service      

                                Exhibit 69:  Berkeley City Club – Key offerings   

                11.7 Brown Paper Tickets LLC                              

                                Exhibit 70:  Brown Paper Tickets LLC – Overview              

                                Exhibit 71:  Brown Paper Tickets LLC – Product and service         

                                Exhibit 72:  Brown Paper Tickets LLC – Key offerings       

                11.8 Cvent Inc.           

                                Exhibit 73:  Cvent Inc. – Overview          

                                Exhibit 74:  Cvent Inc. – Product and service      

                                Exhibit 75:  Cvent Inc. – Key news          

                                Exhibit 76:  Cvent Inc. – Key offerings   

                11.9 Eventbrite Inc.                  

                                Exhibit 77:  Eventbrite Inc. – Overview 

                                Exhibit 78:  Eventbrite Inc. – Business segments

                                Exhibit 79: Eventbrite Inc. – Key News 

                                Exhibit 80:  Eventbrite Inc. – Key offerings          

                11.10 RazorGator LLC               

                                Exhibit 81:  RazorGator LLC – Overview

                                Exhibit 82:  RazorGator LLC – Product and service            

                                Exhibit 83:  RazorGator LLC – Key offerings         

11.11 Steinway Inc.                   

                                Exhibit 84:  Steinway Inc. – Overview    

                                Exhibit 85:  Steinway Inc. – Product and service

                                Exhibit 86:  Steinway Inc. – Key offerings             

                11.12 Ticketmaster Entertainment Inc.                             

                                Exhibit 87:  Ticketmaster Entertainment Inc. – Overview              

                                Exhibit 88:  Ticketmaster Entertainment Inc.  – Product and service         

                                Exhibit 89:  Ticketmaster Entertainment Inc.  – Key offerings      

12. Appendix            

12.1 Scope of the report                         

                                12.1.1 Market definition            

                                12.1.2 Objectives          

                                12.1.3 Notes and caveats           

                12.2 Currency conversion rates for US$                            

                                Exhibit 90: Currency conversion rates for US$   

                12.3 Research Methodology                 

                                Exhibit 91: Research Methodology        

                                Exhibit 92: Validation techniques employed for market sizing    

                                Exhibit 93: Information sources              

                12.4 List of abbreviations                        

                                Exhibit 94: List of abbreviations    

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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