In mid-March, Spotify introduced an above $300 million sponsorship offer with FC Barcelona, together with jersey branding and stadium-naming rights. Now, the Barcelona Associates Assembly has officially ratified the multiyear pact and uncovered some of the specifics thereof.
Upon unveiling the significant settlement with FC Barcelona very last thirty day period – nearly one year just after Daniel Ek indicated that he’d like to purchase Arsenal – Spotify disclosed that its “brand” would get there on “the front of the two men’s and women’s workforce shirts and schooling shirts” for the 2022-2023 season.
On top of that, the audio-entertainment platform relayed that the 123-12 months-outdated soccer club (regarded colloquially as Barça) would rename its famed stadium Spotify Camp Nou – provided that users signed off on the plans.
As pointed out at the outset, on the other hand, the Barcelona Members Assembly has formally permitted the extensive-expression partnership with Spotify, which FC Barcelona president Joan Laporta described as “the ideal sponsorship agreement for Barça at any time.”
Laporta also acknowledged “a confidentiality clause, relevant in all of Spotify’s global” offers, and FC Barcelona indicated that 625 delegate customers (89 %) experienced voted in favor of the Spotify “strategic alliance,” with 49 votes versus and 27 votes left blank. (All through what was “the initially digital Assembly in the Club’s background,” participating persons solid votes on their phones.)
All round, “Spotify will surface associated with the stadium for the next 12 seasons at minimum,” Laporta said, and the aforementioned jersey-branding part is set to initiate “in the 2022/23 season and for the up coming four seasons” for the male and feminine teams alike. Meanwhile, FC Barcelona gamers are envisioned to dawn Spotify-branded teaching jerseys “beginning in the 2022/23 season for the future 3 seasons.”
Camp Nou is also poised to develop into Spotify Camp Nou, as highlighted, and better-ups pointed to “two phases, one particular while the renovation get the job done for Espai Barça requires spot, and a different very long-term settlement, the moment the foreseeable future Camp Nou is entire.”
And finally, concerning the nuances of the Spotify-FC Barcelona deal, execs communicated that the multifaceted union consists of all way of “advertising property,” like but not minimal to “electronic perimeter board marketing in Camp Nou and Estadí Johan Cruyff,” “panels in the press home,” “imagery on the workforce benches,” “advertising canvases future to the purpose and frame on the pitch,” and “advertising canvases on training pitches.”
A 30-webpage-lengthy presentation from FC Barcelona features a range of mock photographs of the Spotify-branded uniforms as properly as Spotify Camp Nou, such as a yellow rendition of the company’s name and symbol, visible from the sky, on the 99,354-ability stadium’s seats.
Moreover, officers said that the sizable offer will find the money for Spotify obtain to FC Barcelona’s starting off roster “to develop special content” and to a collection of “VIP boxes” and connected hospitality choices.
The Stockholm-dependent company is also making ready to coordinate with Barça Studios on “the generation of audiovisual material,” and FC Barcelona users and enthusiast-club associates will take pleasure in “exclusive benefits” on Spotify, discounted membership designs among them, for each the soccer club.
Back again in Q4 2021, AEG announced that its Staples Center would be renamed the Crypto.com Arena.