New Audio Habits exploration from The Victorian Music Progress Place of work (VMDO) surveyed 2,000 people today and adopted the developments and behavior of Australian music followers.
Exploration that went into the survey explores tunes discovery, expense, attitudes and use across electronic platforms, gigs, festivals and products.
This year’s report found that new music is a lot more vital to people today than it was pre-pandemic and pop new music is the most well known amongst listeners.
“Pop audio is living up to its identify – it is the most well-liked tunes style in Australia. 59% of Australian adults say they on a regular basis hear to pop music, even though 20% assert it is their favourite style,” claimed VMDO Director Jas Moore.
The most well-known tunes genres in Australia are: 20% of folks surveyed selected pop songs (23% of girls and 16% of males) as their favorite style. Rock/indie rock is up next, with 13% of listeners opting for guitar-based mostly music, followed by 11% citing place new music (16% of men, 11% of women, 14% of regional and 9% of metro), 10% enjoying Top rated 40/present hits, and 7% loving hip-hop/rap audio (16% of 16-24-year-olds).
The examine discovered that 37% of Australians commented, “songs is my lifetime, my selection just one passion” – up from 32% in 2019. The most sizeable bounce in tunes passion arrived from youthful people today, with 54% of all those beneath 35 agreeing that music is a central enthusiasm, up from 44% in the 2019 report.
Aussies are also going to extra gigs, the study identified. “There does not surface to be any reservation for music fans to be in large crowds. 18% say they are viewing stadiums at least a several occasions a calendar year to observe stay tunes, which is up from 13% three years ago,” Moore commented.
There is certainly a stay music attendance increase going on, with 18% of individuals attending stadium gigs (up from 13% in 2019), 19% heading to arena reveals (up from 12% in 2019), 22% having fun with the mid-stage location (up from 16% in 2019), 27% liking the consolation and sound high quality of theatres(up from 22% in 2019), and 34% of folks hitting up bars and clubs (up from 33% in 2019).
All round, Australians are listening to 1.9 hrs of tunes a working day. The typical is dependent on age even so, as Moore noted: “The study learned that beneath 35s pay attention to an common of 2.3 hours of music a day, with 15% listening to a lot more than 4 hrs. Though above 55s are considerably less recurrent buyers, with about 20% saying they never even pay attention to tunes most days.”
See the complete report on the VMDO web page.