New music Evaluate: Poppy grows up and goes dark pop-y with style-blending album ‘Zig’

Not very dark pop, not really techno, not pretty any style at all, Poppy’s fifth studio album, “Zig,” is fairly a combine of a number of diverse designs and an example of how far she’s occur given that her debut 5 many years ago.

Not quite darkish pop, not very techno, not pretty any genre at all, Poppy’s fifth studio album, “Zig,” is fairly a blend of a number of diverse styles and an case in point of how much she’s arrive considering that her debut five years ago.

“Zig” strays much from Poppy’s outdated bubblegum pop sound for those who bear in mind her 2017 debut, “Poppy.Laptop or computer,” which adopted her earliest introductions to the lovable-but-unusual, pseudo-AI Poppy character — initial found out by using surreal general performance art YouTube videos in 2015. The bleach-blonde android is nowhere to be noticed in “Zig,” but that’s not a surprise — she’s been gone for some time now.

Poppy’s type and audio started off to shift with her 2nd album, 2018’s “Am I a Female?” which commenced to get a significant metal turn, adopted by the even darker “I Disagree” in 2020. She scaled it back again for the much more different “Flux,” and now she’s back again with “Zig,” the progressed combo of her earlier performs.

Backed by synths and electrical beats, the sugary-sweet vocals of the 28-12 months-aged singer-songwriter, born Moriah Rose Pereira, are read on “Zig” in quite a few distinctive sorts, from hefty metal screaming to soulful serenading. She could nonetheless be figuring out her sound, but there’s a self-confidence to “Zig” that indicates she is familiar with particularly what she is performing.

Highlights of the album can be uncovered in “Knockoff,” a bumping pop-ish anthem, and “Motorbike,” a zooming description of a cost-free spirit on a bike. (“Girl on a motorbike/No one particular can confine her/Epitome of flexibility/I am pursuing powering her,” she sings.)

The duds lie in the music with lackluster, repetitive lyrics like “1s + 0s,” and, disappointingly, namesake “Zig,” the chorus of which goes as follows:

“When you zig I zag/When you zig I zag/I zig zag.”


It is really particularly dumbfounding when other tracks’ lyrics are absolutely nothing but pure poetry. Consider these traces from the pretty “Linger,” for instance: “In the whites of your eyes/I can see my up coming existence/Odor the lilies at night time/Tell me what you will remember me by.”

“Zig” is general an attention-grabbing, experimental mix that demonstrates how Poppy has grown more than the many years. Considering the fact that it blends so a lot of diverse genres, this album just may well have a music for absolutely everyone, so it’s unquestionably truly worth a pay attention.


AP audio reviews:

Kiana Doyle, The Linked Push